What are cookies?
Cookies are text files with small pieces of data such as an identification number that allows recognizing your browser or whether you have accepted cookies or not. Cookies can only be read by the server that placed them.
We may collect information from you through cookies or similar technology.
• Keeping you signed in
• Understanding how you use our website
• Giving you a better, more personalised experience (showing content relevant to you)
• Analysing the effectiveness of our interactive content such as videos
What type of cookies do we use?
There are a number of different types of cookies:
1. Strictly necessary cookies – These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site
2. Functionality – We use these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.
3. Advertising – We use these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. We may also share online data collected through cookies with our advertising partners in the future. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website/app.
These cookies are only set once you have given us your consent. To grant your consent, we will provide you with a communication field at the beginning of the visit to the Website.
Any given consent can be revoked at any time with future effect in the cookie settings on our Website.
Currently, we use these cookies for our website:Google (Universal) Analytics
On this Website, the anonymization of the IP address takes place. The IP address of the visitors is shortened. Only in certain individual cases is the full IP addressed transmitted to the servers in the USA and shortened there. This shortening of the IP address eliminates the personal reference to the IP address of the visitor.
In accordance with the terms of the agreement we have entered with Google, Google uses the collected data to compile an evaluation of the use of the Website and the website activity across multiple devices and sessions, and provides services related to the use of the internet.
The data collected by Google on behalf of us are used to evaluate the use of the online offer by the individual visitors, e.g. to generate activity reports on the Website in order to improve the online offer.
Thus, in case of your consent, the cookie stored in your internet browser will be completely deleted after a maximum period of 90 days.Google Analytics Remarketing
With Google Analytics Remarketing allows us to link the promotional audiences to the cross-device capabilities of Google Ads and Google Campaign Manager. In this way, interest-based, personalized advertisements that were adapted depending on the previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of devices of the visitor (e.g. tablet or PC). This assumes that the visitor has given Google the appropriate consent. If this is the case, Google links the web and app browsing history to the personal Google Account for this purpose.
To support this feature, Google Analytics collects Google-authenticated IDs of the visitors that are temporarily associated with our Google Analytics data to define and create audiences for cross-device advertisement promotion.
Website visitors who have a Google account can permanently opt out of cross-device remarketing / targeting by disabling the personalized ads in the Google Account following this link
https://adssettings.google.com/authenticatedGoogle Ads (previously AdWords) and Conversion-Tracking
This Website uses as part of Google Ads the so-called conversion tracking. When a visitor clicks on an advertisement provided by Google, a conversion tracking cookie is set on your browser. These cookies expire after 30 days and are not used for the personal identification of the visitor. If the visitor visits certain pages in this Website and the cookie has not expired yet, we may recognize that the visitor clicked on the above-mentioned advertisement and was redirected to this page.
With the help of the conversion cookies, the gathered data is used to generate conversion statistics for us as Google Ads customers. We learn the total number of visitors who have clicked on their advertisement and were thus redirected to a conversion tracking tag page. We do not receive any data that personally identifies the visitors.
You can set your internet browser so that you are informed about the cookie settings and so as to allow cookies only in individual cases and to exclude some cookies or generally exclude all cookies and set the automatic deletion of cookies when you close the internet browser. Please note that disabling cookies may limit the functionalities of the Website. The same functionality applies to the next section.Google Tag Manager
Google Tag Manager manages Google Analytics tracking (see above). Google Tag Manager itself does not collect personally identifiable information.Facebook Pixel & Facebook Remarketing
We use the Custom Audiences remarketing feature of Facebook Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland, “Facebook”). Facebook is based in the third country USA, which basically lacks an EU level of protection.
This function is used to target visitors with a Facebook user account with interest-based advertisements in the social network Facebook.
For this purpose, the Facebook Remarketing Tag has been implemented on this Website. Through the use of this tag, a direct link to the Facebook servers is made when visiting the Website and transmits to the Facebook servers which pages of our Website were accessed by visitors. Facebook assigns this data to your Facebook user account, if there is such an account. Within Facebook, visitors of our Website who are also Facebook members are then shown personalized, interest-based Facebook advertisements.
As a visitor of our Website and Facebook user, you can disable the Custom Audiences remarketing feature using the following link:
Thus, in case of your consent, the cookie stored in your internet browser will be completely deleted after a maximum period of 90 days.LinkedIn Ads
We use the LinkedIn Ads feature of LinkedIn Ireland Unlimited Company (Wilton Place, Dublin 2, Ireland, “LinkedIn”). LinkedIn is based in the third country USA, which basically lacks an EU level of protection. However, LinkedIn is certified under the EU-US Privacy Shield and thus offers an appropriate level of protection of personal data in accordance with article 45 GDPR.
This function is used to target visitors with a LinkedIn user account with interest-based advertisements in the social network LinkedIn.
For this purpose, a remarketing tag has been implemented on this Website. Using this tag, a direct link to the LinkedIn servers is made when visiting the Website and transmits to the LinkedIn servers which pages of our Website were accessed by visitors. LinkedIn assigns this data to your LinkedIn user account, if there is such an account. Within LinkedIn, visitors of our Website who are also LinkedIn members are then shown personalized, interest-based LinkedIn advertisements and sponsored posts/messages.
Thus, in case of your consent, the cookie stored in your internet browser will be completely deleted after a maximum period of 90 days.
How to manage cookies?
You can set your browser to inform you about, restrict the use of or not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result. We will ask for your consent when you open our website.